Why Your Beauty Brand Deserves Better Visuals—And How I Can Help
- Summer Williams
- Apr 20
- 2 min read
Hey there, beauty bosses of Washington DC (and surrounding areas)! You already know the beauty biz is where it's at, with folks constantly searching for that next holy grail product. But let me ask you something: Are your visuals living up to the vibe you’re selling? Because let’s face it, if your photos aren’t catching eyes on the ‘Gram, TikTok, or wherever your customers and clients scroll, you’re leaving coins on the table—and nobody’s got time for that.
I’m Summer, the lens behind @shotbysummer and your soon-to-be favorite photographer for all things beauty. (You can peep my work at www.shotbysummer.com, BTW.) Recently, I had the pleasure of working with Olivia Jaine Cosmetics, a fabulous up-and-coming cosmetics line. Let me tell you—this brand came ready. Think bold pigments, sleek packaging, and a vibe that screams, "We’re not here to play."
Here’s Why Bomb Photos Are Non-Negotiable
Your visuals are the first impression your brand makes, and they need to connect with your audience immediately. Whether you’re trying to flex on your current demographic or break into a new one, your imagery has to resonate. Like, if your products cater to bold, confident women who aren’t afraid to stand out, but your photos are looking meh? Sis, you are missing the mark. On the flip, maybe you’re trying to expand your line to include skincare for the fellas—your visuals need to reflect that shift, too.
That’s what we nailed with Olivia Jaine Cosmetics. Their shoot was all about blending approachable glam with a little edge, perfectly mirroring their target audience’s vibe. And the feedback? Through the roof. (Insert hair flip.)
Why DMV Beauty Brands Should Book With Me
Let’s keep it real: Washington, DC, Maryland, and Virginia are teeming with beauty lovers. Whether you’re slinging lip gloss, highlighter, or that next-level skincare serum, your brand deserves a photographer who gets it. I don’t just snap pretty pics; I help tell your brand’s story—the one that makes your customers go, “That’s so me!”
When you book with me, you’re getting more than just a photoshoot. You’re getting:
An understanding of your vision: We’ll chat about your brand’s personality, goals, and target audience.
A tailored shoot experience: From props to poses, every detail is designed to make your products shine.
Photos that convert: Whether it’s for e-commerce, social media, or print, your visuals will demand attention and drive sales.
Let’s Make Magic Happen
So, are you ready to glow up your beauty brand’s visuals? Hit me up at www.shotbysummer.com or slide into my DMs on Instagram (@shotbysummer). Let’s get your brand looking as good as your customers feel when they use your products.
P.S. DMV beauty bosses, please don’t sleep on this! My calendar fills up fast, and 2025 is all about leveling up.
Follow on social media for updates and announcements.
Instagram: @ShotbySummer
Pinterest: ShotbySummer
Drop an email! info@shotbysummer.com
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Shot by Summer, Washington, DC, USA
Serving Brands, Agencies, and Professionals Nationwide.
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